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Sweet Relief - 2 Years Young

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We made it! You and me. You the chocolate lovers that is. You’re the greatest. Top This Chocolate still stands in Ventura Harbor. It’s been a tough year to be sure. There were ups: government assistance on a federal, state and county level, a summer of solid foot traffic in the harbor, vaccines and a loosening of strict distancing / capacity rules as well as a return to being able to source enough ingredients and supplies to be well stocked (for now). There were also downs: staffing shortages, employee turnover, Covid scares (thankfully the Chocologists are fine), a big reduction in foot traffic as Covid returns and the coming new round of supply shortages. Running a business these days is a rollercoaster to be sure but this one isn’t headed into the ground and that feels great! You’ve finished feeling sorry for small businesses (you have your own problems after all), you’re here because the chocolate is great and adds value to your life. You tell me this every day. Of course there are still kinks to be worked out and those are the next step in the journey. I opened the doors in such a hurry and so underfunded that certain things were overlooked – like how to display the products on the shelves. I told myself I’d revisit those things quickly but then pandemic hit. I had no idea it would take two years but now it is time to rethink, redo, redecorate and upgrade from a store that feels very mom and pop to one that feels ready for primetime. I thank the customers for being so accepting for so long as I slowly improve project by project. I had to get to a statis. I call it sweet stability. No, sweet relief.

2 year Anniversary Blog Business turns 2 Business Update Chocolate custom premium store news Ventura

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