I’ve made it five years in Ventura Harbor! 50% of businesses will fail in the first five years. For restaurants that percentage is higher, especially during the most recent five years which include...Read more
Five Years of Chocolate Magic
Posted by Shana Elson on
Price Increases: The Time Has Come
Posted by Shana Elson on
The time has come. I have to raise prices. Chocolate demand continues to far outpace supply. The weather isn’t helping the cocoa crop. No supplier can shield me from the hikes any longer. The price...Read more
Navigating the Crunch as Cocoa Bean Prices Skyrocket
Posted by Shana Elson on
It’s been all over the headlines, chocolate prices are skyrocketing with no end in sight. What is going on? Many things all at once. Weather is the biggest. Almost three quarters of the world's coc...Read more
The Business Turns Four: Stumbling Blocks and New Horizons
Posted by Shana Elson on
Top This Chocolate’s store in Ventura Harbor marks another milestone and it’s time to reflect on the status of the business. I am excited to announce that I can now legally sell franchises in Calif...Read more
Three Years and Counting. Organize. Systematize. Grow.
Posted by Shana Elson on
Hello my lovely blog readers. It's Shana the owner. Here I am at age THREE and thankfully you all still love making custom chocolate creations. I’ll review what happened at Top This Chocolate this ...Read more